You might not be familiar with activated charcoal. It isn’t actually charcoal like you know it. Instead, it is porous carbon that can effectively absorb toxins, get rid of plaque and whiten your teeth. It is used in a lot of toothpastes these days and is often teamed with unhealthy or harmful ingredients like sodium lauryl sulphate or fluoride. Essenzza makes toothpaste that is natural and safe for you and that uses activated charcoal to make your teeth whiter and brighter. You get all the benefits of activated charcoal as well as a few other natural cleansers that are great for teeth- diatomaceous earth and baking soda. These are mixed with peppermint oil and xylitol for a sweet, pleasant taste, and these also benefit your teeth by helping them preserve their mineral content.